For example, bajaj company adds car unrelated expansion in. Reframing the product mix problem using the theory of constraints. Across the entire apple nexus, product mix is becoming a problem. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help. Value stream mapping adapted to high mix, lowvolume. Analysis of hul hindustan unilever also covers its usp, tagline slogan and competitors. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Hul made 5050% joint venture with kimberley clark corp. To identify it as part of the mcdonalds product mix, the pizza was branded with the mc prefix. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra.
A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets or. Hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 80 years in india. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the. Reframing the product mix problem using the theory of. Product item a specific version of a product that can be designated as a distinct offering among an organizations products. The objective is to eliminate lowprofit products and to get more profit from fewer products.
Simply, it shows the number of items in the product line. Unilever offers a variety of product mix with different product line. Product mix and product line understanding product length. Before turning to the product mix decisions, we first have to know what the product mix actually is. Hindustan unilever limited hul is indias largest fast moving consumer goods. It has a mellow, light berry flavor and a smooth texture. Complete details on the products manufactured and sold by hindustan unilever ltd. Hul s brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. In 1996 tata made 5050% joint venture for lakme with hul and in 1998 it was completely sold to hul. Aapl faces a large amount of problems, the changing product mix is just one of them.
While the traditional orms frames typify the hard approaches, the toc frames are softer in nature. Mix csv csv daily excel excel daily json print report shinerbock burger delivery charge. Sometimes organization instead of developing a complete new product improve and establishes product that. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. Marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy. Introduction to hul about hindustan unilever limited website. Hul, hindustan, unilever, limited, product, portfolio, swot, stp, brand, analysis, competition, tagline, usp. Unilever offers a variety of product mix with different. Rajesh dobra academic task no 1 academic task title.
Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. This environment should enable the group to further optimize prices, volumes and the product mix. These days, however, environmentalism has broad public support. Highmix, lowvolume lean manufacturing implementation. Product mix, branding, packaging, labeling, warranties, customer service. A case study of hindustan unilever limited international journal of. Identifying marketing mix aldo shoes and accessories place promotions aldo have many branches. Sales and discounts newsletter subscribers receive 20% off one item coupon card holders. Today, every product comprises of a servicegood mix to some extent. The breadth of a product mix shows the different kinds of product lines that firm carries. Rheaume submitted to the department of mechanical engineering and the sloan school of management on may 18, 2003 in partial fulfillment of the requirements for the degrees.
Highmix, lowvolume lean manufacturing implementation and lot size optimization at an aerospace oem by jonathan m. In bangladesh unilever produces household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, personal grooming, tea based beverages. Search and upload all types of hul brand product portfolio mix projects for mbas on. This is not an example of the work produced by our essay writing service. High mix, lowvolume lean manufacturing implementation and lot size optimization at an aerospace oem by jonathan m. The depth of product mix is determined by the number of items in a product line. Product mix hul unilever personal hygiene products. It shows the degree of diversification of a firms activities. Marketing mix of mdh masala mdh masala marketing mix. The product mix sometimes called product assortment is made up of both product lines and individual products. Hul is the market leader in soaps and detergents as. As pureit is an in house product of hul, this aspect is void.
Product mix hul free download as powerpoint presentation. The product lines may range from one to many and the company may have many products under the same product line as well. Project on hul products mix by sayed arif in marketing. This is a research report on project on hul products mix uploaded by sayed arif in category. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. Search and upload all types of project on hul products mix projects for mbas on. Product mix the set of goods and services a company provides. To assess the product mix strategy used in consumer sources of data market.
For example, 808,720 bars of soaps, 1,023,810 packets of detergent powders, 154, 430 toothpaste tubes and sachets, 329, 530 bottles and sachets of shampoo, 156. That is, the profit margin for a company like walmart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. The restaurant had experienced success with chicken mcnuggets and the egg mcmuffin earlier as nonhamburger and fries menu additions and. Top 8 alternative product mix strategies your article library. Expansion of product mix implies increasing the number of product lines. Slique shake is easy to mix in a shaker bottle or can be blended with fruit and other ingredients for a delicious smoothie.
Hul product mix free download as powerpoint presentation. However, most of these tools have very briefly and ineffectively tackled the subject. Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. It has 7 subsidiaries namely hindustan unilever unilever australasia. This is a research report on project on hul products mix by sayed arif in marketing category. All of these product lines when grouped together form the product mix of the. Product mix product mix denotes product development, packaging, branding, and research. Marketing mix of hindustan unilever hul marketing mix. Product mix hul unilever personal hygiene products scribd. New lines may be related or unrelated to the present products. Pdf hindustan unilever limited a study on the marketing. The major alternative product mix strategies given by william stanton and others have been discussed briefly as under.
Hindustan unilever limited hul is indias largest fast moving consumer goods company, touching the lives of two out of three indians. Product mix terminal locations we only have one world. The combination of all these product line is the product mix. Regarding lean manufacturing, there are several different toolsets, which have tackled the optimization of a highmix, lowvolume manufacturing environment. Since most products tend to follow a typical product life cycle, it is expedient for companies to maintain an appropriate mix of newly launched products, growth products and mature lines. This way you can give yourself one injection or shot instead of two. All laws and regulations should be observed when disposing of engine fluids. Huls brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. A company like hul has numerous product lines like shampoos, detergents, soaps etc. Product mix and product line understanding product. Since 2007, the growth was driven by a combination of technologies new products along with the mix and the improvements made to increase the strength of existing brands of unilever in the market through differences and a combination of marketing activities china, russia and brazil. Major types of product mix strategies marketing notes. Tailoring the product mix to a customer experience duration.
As a complete meal replacement, this shake will leave you feeling full and satisfied. They endow the company with a scale of combined volumes of about 4. Hul background hul background indian largest fast moving consumers good company headquartered in mumbai over 700 million consumers more than 15,000 employees, including 1,300 managers more than 200 highly qualified scientists and technologists shares listed at bse stock code 500696 and nse stock code hindunilvr shareholder base of over 3. Hul reported a liketolike growth of over 15 per cent in financial year 2009.
They increase their efficiency through exploiting economies of scale and learning effects. As of 2020, there are several marketing strategies like product service innovation, marketing investment, customer experience etc. Hul hindustan unilever marketing mix 4ps hul hindustan. Other water purifiers in the market like swach, etc. Around 60%of our major food and beverage brands brooke bond, bru, knorr, kissan and kwality walls comply with the healthy choice guidelines. Highmix, lowvolume lean manufacturing implementation and. Huls ethnic brand exports turnover crosses 1k cr times. The release of the ipad mini last year resulted in increased cannibalization of the companys main ipad line. Hindustan unilever limited a study on the marketing concept. Mixing two insulins since your doctor has ordered 2 kinds of insulin that can be mixed, you need to learn how to mix the two insulins together in one syringe. Service product mix can be described as a business which involves both tangible goods and intangible services where the quality of the service can be considered more important than the physical product. As explained, product mix is a combination of total product lines within a company. Width of the product mix is measured by the number and variety of product lines offered by a firm. Marketing management section of our research repository.
Product mix this means the range or variety of products sold by a business. To appeal to different segments of customers to spread the risk of the business to maximise sales to make a profit this is also known as a. Marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion. Another product strategy is to narrow the product mix, either by eliminating entire line or by simplifying the assortment with in a line.
Product mix decisions width, length, depth and consistency. Scribd is the worlds largest social reading and publishing site. Why a strong product mix will move general motors company. Functional level strategies are followed by unilever to gain competitive advantages and sustain it in the long run in the matured industries. This is a research report on hul brand product portfolio mix by k. Introduction to hul about hindustan unilever limited. This dimension of the product mix represents the extent to which the activities of the firm are diversified. Product mix has three important aspectswidth, depth and consistency. Hul assignment a what is the product mix of hul as a. Ppt on product mix of hul introduction product mix of hul and bru coffee their.
On any given day, nine out of ten indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future. Prodin mix overview video click here top 10 profit by product shinerbock burger burrito export. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. Hindustan unilever limited hul about company, products. Marketing mix of hindustan unilever hul marketing mix and 4 ps. The present study represents an effort to further understand product mix as utilized within hindustan unilever. Some insulins, like glargine lantus and detemer levemir, cannot be mixed. Supply chain management of hindustan unilever limited. Identifying marketing mix aldo shoes by zahra akhtar on prezi.946 419 937 1156 953 1593 1006 1580 1263 1131 1053 963 1342 696 1329 955 85 636 1354 727 626 146 1268 584 101 698 656 1583 357 520 1592 1273 1331 394 336 1118 871 240 1426 1449 817